Acrónimo o abreviatura: ROPO (Research Online Purchase Offline): Research Online Purchase Offline. Otras denominaciones: ROBO (Research Online, Buy Offline) y O2S. Research Online, Purchase OffLine (couramment abrégé ROPO) ou encore Research Online, Buy Offline, (ROBO) est un terme utilisé pour parler des actes d'achat qui s. ROBO – Research Online, Buy Offline. Christian W. Gaiser, CEO Axel Springer AG Capital Markets Day Dec. 9, 2011 Earlier this week, Yahoo released the results of a major study of online advertising and consumer retail purchase behavior. Conducted in conjunction with comScore. The term ROBO (Research Online, Buy Offline) was coined by Yahoo to describe the growing number of consumers who research online but buy offline. Research online, purchase offline (ROPO), also research online, buy offline (ROBO) or Online-to-Store (O2S-Factor), is a new trend in buying behaviour where customers. Readbag users suggest that ROBO: Research Online, Buy Offline is worth reading. The file contains 4 page(s) and is free to view, download or print. With online research driving billions of in-store sales, companies need to capitalize on the rising trend for consumers to research online. Even if your business doesn’t sell products online, you still need to have an online presence for your business. Why? Because your customers are searching for. The term ROBO (Research Online, Buy Offline) was coined by Yahoo to describe the growing number of consumers who research online but buy offline.