Majority of US Consumers Research Online, Buy Offline. Cross-channel shoppers spend an average $458 on products they research online and buy offline. With online research driving billions of in-store sales, companies need to capitalize on the rising trend for consumers to research online. Online Research, Offline. nothing can provide the same comfort and experience as actually holding a product and trying it out before deciding to buy. Even if your business doesn’t sell products online, you still need to have an online presence for your business. Why? Because your customers are searching for. Research Online, Purchase OffLine (couramment abrégé ROPO) ou encore Research Online, Buy Offline, (ROBO) est un terme utilisé pour parler des actes d'achat qui s. Research online, purchase offline (ROPO), also research online, buy offline (ROBO) or Online-to-Store (O2S-Factor), is a new trend in buying behaviour where customers. RESEARCH ONLINE, PURCHASE OFFLINE Fig. 1 Today’s buyer is more informed than ever. WHY ROPO?So why do consumers research online but then buy offline? 87% of consumers research products online, buy offline, Consumers research online, shop offline, Prospectiv says Retailing in India is not just about only offline model or online, there is a huge gap between the two models that e-tailers are trying bridge by going hybrid- a. Robo research online buy offline. Add the needed details about your project, and be as precise as you can. In any case, I took a seat on the bench and started to set.